Gothamist has an annoying habit of posting about very hipsterish events populated overwhelmingly by white people. Still, this is good. (Found it here.) A slew of cell phones started ringing simultaneously in the bag-check area of the Strand. Not just once, but several times, over the course of 20 minutes. They rang together and then in categories: Nokias, then Motorolas, and so on. Turns out it was an elaborate prank.

As I watched the video and listened to all the ringing, I couldn’t decide if it was good or just damn annoying. Had I been in the store at the time, I probably would have thought the latter.

Still, well played.