I logged into Amazon.com today and saw something new on the front page. It turns out I now have a plog. What is a plog, you ask? Why, it’s a personalized blog.

That seems kind of redundant to me.

The telescoping coinage of the word is neat, though. “Plog” is short for “personalized blog,” but “blog” is already short for “web log.” And “web,” of course, is short for “World Wide Web.”

So technically, “plog” is short for “personalized World-Wide-Web log.” Even though it’s really just a personalized Amazon log. But the meanings of words often change, don’t they.

Mmmm… etymology.