Oh, wow – I’d completely forgotten about this MCI parody of an AT&T commercial:

And one 1982 television commercial parodied AT&T’s “reach out and touch someone” spots. In it, a man confronts his sobbing wife: “Have you been talking to our son on long distance again? Did he tell you how much he loves you? Why on earth are you crying?” The woman replies, “Have you seen our long-distance bill?”

Actually, I thought it was “Have you seen the bill?”, but close enough. And I seem to remember that the MCI commercial used the same couple as the AT&T commercial, but I could be wrong.