Frank Rich is moving back to the Op-Ed page.

Good. As I wrote recently, he was never a good match for the Sunday Arts & Leisure section. He’s too cranky and opinionated. There’s absolutely nothing wrong with being so opinionated — in fact, I encourage it — but the Op-Ed page will be a much better fit for him. He’s going to be part of an expanded two-page “Op-Ed package” on Sundays.

Still, I cringed for two reasons when I read these words: Bill Keller, executive editor, and Gail Collins, editor of the editorial page, said, “We all hope this expansion will create new interest and buzz.” One, did Bill Keller and Gail Collins actually speak those words simultaneously? How Stepford. Two, the word “buzz” evokes Tina Brown, not The New York Times.

This is why I hate press releases. Ick.